Last updated: 17 Nov 2025
Introduction
This privacy policy describes how Playtix collects, uses, stores, and protects personal data when you use our platform. We believe it is important that you understand which data we process and why. By using our platform, you agree to the processing of your personal data as described in this statement. We handle this data carefully and transparently and act in accordance with the GDPR.
Personal Data
Personal data includes any information that directly or indirectly relates to your identity, contact details, or your use of our platform. Examples include your name, email address, phone number, payment details (via Stripe), account information, and information about your activity on our website or in our applications.
We also automatically collect certain information when you visit our website or use our services. This may include your IP address, device and browser information, location data (if you provide permission), preferences, settings, and technical system specifications. This data helps us ensure our services function properly and improve them over time.
We receive your data when you create an account, place an order, sign up for the newsletter, communicate with our customer service team, or leave a review, comment, or other message on our platform. We may also ask you to share your location so we can better support features that depend on your surroundings, such as showing relevant content or services.
If you access Playtix through a partner website or reseller channel, we may receive certain information about you from that third party. We process this information solely to provide our services correctly.
We may now or in the future use a chat feature to assist customers. Use of the chat is voluntary. Chat sessions may be stored and used by us and—if applicable—our chat service provider. In some cases, we may use automated technologies, such as AI and NLP, to understand and automatically respond to questions. If you do not agree with these terms, do not use the chat function and contact us by email instead.
How Do We Use Your Personal Data?
A smooth and secure user experience
Your data helps us ensure our website and any mobile applications function properly. This allows us to process transactions quickly, resolve technical issues, and continuously improve the usability of our platform.
Personalized content and recommendations
By using relevant data—such as account information, past orders, preferences, and website behavior—we can show content, products, and services that match your interests and needs.
Reviews and feedback
When you leave a review, we collect information such as the location or service you used and the feedback you provided. We use this information to improve our products and services.
Customer service and support
We use your personal data to assist you safely and efficiently when you contact us. This helps us confirm your identity, quickly locate your account or order details, and provide support by phone, email, or live chat. We may also proactively contact you if we see that you may need help, such as when you abandon a transaction shortly before completion. In addition, we may contact you in exceptional situations that may affect your experience, such as outages, security alerts, or temporary restrictions.
Marketing and communication
With your permission, we use your data for marketing purposes, such as newsletters, promotions, personalized offers, and optional campaigns via email or other communication channels. You can easily unsubscribe from marketing communication at any time.
Consent-based processing
Certain forms of communication or processing—such as newsletters, offers, or specific cookies—require your consent. You may withdraw this consent at any time via the unsubscribe link or the contact details at the end of this policy.
Compliance with laws & fraud prevention
Personal data plays an important role in preventing fraud and misuse of our platform. We also use data to comply with legal obligations, such as tax regulations and safety guidelines.
Secure Payments (Stripe)
All payments are processed through Stripe, a secure and internationally recognised payment provider. We do not have access to your full payment details. Stripe processes this data on our behalf and provides us only with limited information such as:
This helps us verify payments, prevent fraud, and provide customer support. Stripe processes data according to its own privacy policy: https://stripe.com/privacy.
Data Retention
We retain the personal data you provide for as long as reasonably necessary for the purposes described above, unless a longer retention period is required by law.
Newsletters
We use newsletters to inform you about new features, relevant updates, special promotions, and other Playtix-related messages. When you sign up, we process your email address and—if provided—your name and preferences. We use Klaviyo to send newsletters.
You may unsubscribe at any time using the link in the newsletter or by contacting us. No reason is required.
Your User Account
You may create an account to securely manage your data in one place, view your orders, and check out more quickly. When creating an account, we ask for your email address, a password, and—if desired—additional profile information.
You can always view and update your data in your account.
Location Data
When certain features function better with location access, we may ask you to share your location. This always happens only after your permission and applies to each device you use. By sharing your location, we can offer relevant content or services near you. You may withdraw this permission at any time via your device or browser settings.
Legal Bases
Playtix B.V. is based in the Netherlands and is subject to Dutch and European privacy legislation, including the GDPR. We process personal data only when there is a valid legal basis.
A significant portion of our processing is necessary for the performance of a contract—for example, when creating your account, processing your order, or sending service messages.
We also process data based on legitimate interests, such as improving our platform, conducting analysis, and preventing misuse or fraud. In doing so, we always carefully balance our interests against your privacy.
For certain purposes, we explicitly request your consent, such as for newsletters, marketing communication, personalized offers, and specific cookies. You may withdraw this consent at any time.
Finally, we process personal data when legally required, for example for tax regulations or other statutory retention obligations.
Cookies and Google Analytics
We use cookies and similar technologies to ensure our website functions properly and to enhance your experience. Some cookies are deleted as soon as you close your browser, while others remain longer so we can recognize you.
We use:
You can manage cookies via your browser settings or (if available) through cookie settings on our website.
Third-Party Access to Personal Data
We share your personal data only when necessary and always in a careful manner.
Stripe (payments)
Processes required payment data. We do not receive full card details.
Klaviyo (email & marketing)
We share email address, name (if provided), and interaction data to send newsletters and transactional messages.
Google Analytics (analysis)
Receives anonymised or aggregated data to help us understand platform usage.
Hosting and IT service providers
These parties support security, hosting, and technical functionality. We enter into data processing agreements with them.
Personal data may also be shared when legally required or in the context of a business transaction, such as a merger or acquisition.
How We Protect Personal Data
We take technical and organisational measures to protect your data, such as:
We do not store full credit card details in our own systems. Despite our measures, no system can guarantee 100% security.
Access to Your Personal Data
You have the right to clearly understand which personal data we process and for what purposes. You may request access to, correction of, deletion of, restriction of processing, or object to the processing of your data. You may also withdraw previously granted consent.
For faster processing, please mention “Personal Data Request” in your email subject line. Our contact details are listed at the bottom of this privacy policy.
We may update this privacy policy from time to time when our services or legislation change. The most recent version is always available on our website. By continuing to use our platform after changes, you agree to the updated version.
Who Manages Your Personal Data?
Playtix B.V. is responsible for the processing of your personal data on our website and any mobile applications. We are a private limited company under Dutch law, registered with the Chamber of Commerce under number 96896361, and located at: IJsbaanpad 2, 1076 CV at Amsterdam. For questions, requests, or comments about this privacy policy or the processing of your personal data, you can contact us at: hello@playtix.com